Hilton Hotels does not open a new hotel in just any country. So the fact that the Hilton hotel Corporation has chosen to construct a new facility in Turkey is a good indication that the economic future of Turkey is strong and set to be so for the foreseeable future.
The company has entered into a management agreement with Amplio Gayrimenkul Yatirim ve Gelistirme Anonim Sirketi (Amplio) to open its first Hilton Garden Inn location in Diyarbakir, Turkey, scheduled to open in December 2009.
This agreement forms part of a non exclusive Strategic Development Alliance between Hilton and Amplio which plans to introduce some 15 Hampton by Hilton and Hilton Garden Inn hotels, all of which Hilton expects to manage.
“We have identified Turkey as a key development market where we believe there exists significant growth opportunities for the hotel sector across the country for our Family of Hotels,” commented Wolfgang M. Neumann, President of Hilton Hotels -Europe. “With eight hotels in Turkey already - seven Hilton hotels and one Conrad Hotel - the introduction of the Hilton Garden Inn brand will be the perfect fit to fulfil demand for quality mid-market accommodation in this sector.”
According to Adrian Kurre, senior vice president -brand management for Hilton Garden Inn, “We look forward to launching the Hilton Garden Inn brand in Turkey and introducing our key brand attributes like the Garden Sleep System bed, Herman Miller Mirra chair and complimentary Wi-Fi in guestrooms and public space to both business and leisure travellers looking for a new kind of lodging option.”
Located in the south east of the country, the city of Diyarbakir has a population of more than one and a half a million people and is one of the main industrial centres of the region. Just a short drive from both the city centre and the airport, the new 150-room Hilton Garden Inn Diyarbakir will be centrally situated near a large shopping mall and residential complex. Savy investors might like to piggyback on the success of the Hilton brand and look to buy property in Turkey close to the sites of the hotels. After all, a nearby boutique hotel or some villas for rent in the nearby Turkish resort would be an ideal way to make your Turkish property investments work for you.
The founding shareholders and board members of Amplio, Mr. E.W.Graebner and Mr. Alaeddin Babaoglu added: “Today is a historic day for us as we cement our recent alliance with Hilton and move towards the introduction of our first joint venture.”
All indications that the property economy in Turkey is set for further growth. Which is good news for everyone.